The pros and cons of Ajax: Should you be using it?

by Donn Morrill 24. June 2009 09:00
Ajax, or Asynchronous JavaScript and XML, is a group of interrelated web development techniques used to create interactive web or rich internet applications. It enables web developers to get and post information or data asynchronously to a web server without interrupting the user. [More]

Don't Confuse Cloud Computing and Virtualization

by Donn Morrill 10. June 2009 08:01
Over the past few weeks, I've been involved in several trade events and panel discussions on cloud computing. At each of these events, the struggle to define exactly what cloud computing is and isn't continues. One common point of confusion that I frequently encounter is a lack of understand... [More]

Biggest BI Mistakes - Mistake #1: Not Using an ETL Platform

by Tom Penichter 3. June 2009 10:55
An ETL platform is an optional layer of technology that helps your team manage your data. It can be used to monitor data quality, facilitate data transfer and transformation, and make sure your data is where you need it when you need it, in the form you need it. Best of all, it can dramatically reduce development time for BI projects, by as much as 50%, reducing project costs by up to 20%. [More]

The Definition of a Key Performance Indicator

by Tom Penichter 6. May 2009 08:39
KPIs - We will not be limited by our lack of Metrics we'll be limited by our ability to act on them all (with apologies to Peter Drucker) [More]

UGC for UGC's Sake

by Tom Penichter 5. May 2009 10:30
Many marketers and content publishers have been trying to leverage User Generated Content to boost brand interaction and online traffic for years now. Unfortunately I see too many people using UGC for UGC's sake, and often these efforts are doomed to fail. When designing a UGC strategy, marketers must remember that though UGC is abundant on the web, only a small percentage of web users represent the content publishers. By and large most people fall into the category of... [More]

Cloud Computing Security

by Donn Morrill 29. April 2009 07:43
Leveraging the Cloud to run some part of your business or product means you are inherently at risk for any security issue associated with the internet. A recent "New York Times" article revealed a sophisticated cyber-surveillance network, possibly originating with the Chinese government, which has infiltrated computers in 103 countries, including the United States. China, in particular, has both the capacity and the motive to carry out such an assault.
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Nuts and Bolts

by Tom Penichter 29. April 2009 07:14
Welcome to the TGP "Nuts and Bolts" blog. This blog will be a portal for us to share our insights and findings within and the marketing and technology industries. We'll be taking a unique approach here by focusing on the vital components of trends, practices and technologies: The "Nuts and Bolts". [More]