Many marketers and content publishers have been trying to leverage User Generated Content to boost brand interaction and online traffic for years now. Unfortunately I see too many people using UGC for UGC's sake, and often these efforts are doomed to fail.
When designing a UGC strategy, marketers must remember that though UGC is abundant on the web, only a small percentage of web users represent the content publishers. By and large most people fall into the category of...
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