New Year, New Gameplan

by Tom Penichter 12. January 2010 08:48
Now that 2009 has come and gone, I want to review a few key items I'd like to see more companies and firms take advantage of or stay away from in 2010. [More]

The Monetization of Online Video

by Tom Penichter 1. July 2009 08:55
Online video has been building momentum since the late 90's but it's still very much a rising tide of demand. Now is the time to provide solutions. [More]

UGC for UGC's Sake

by Tom Penichter 5. May 2009 10:30
Many marketers and content publishers have been trying to leverage User Generated Content to boost brand interaction and online traffic for years now. Unfortunately I see too many people using UGC for UGC's sake, and often these efforts are doomed to fail. When designing a UGC strategy, marketers must remember that though UGC is abundant on the web, only a small percentage of web users represent the content publishers. By and large most people fall into the category of... [More]