Netflix has made a strategic move in the targeted TV playing field by licensing exclusive rights to a political thriller series named "House ofCards," directed by David Fincher, director of "The SocialNetwork," starring Kevin Spacey. Unique to House of Cards, which will debut on streaming service in late 2012, will be the nature of how the show is presented. Additionally, Netflix will be streaming all seven seasons of Madmen,starting mid-July. Steve Swasey, a spokesman for Netflix said that the company might release multiple episodes at a time, given Netflix subscribers tendency to watch several episodes at once. [1]

However,Netflix's move is not only reflective of a shifting focus in the TV industry,it mirrors a transformation in media as a whole's transition from egocentric to active listening by  using consumer response to provide options,  giving consumers exactly what they want. Netflix is keeping up with the times, unlike Blockbuster who, as discussed in last week's post, failed to keep up with competitors who offered strong digital and mail services. Targeting your customer's interest through personalized customer solutions will get you much further than any brilliant-but-poorly-targeted advertisement or commercial will.